The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic

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dc.contributor.authorShin, Hakseungen
dc.contributor.authorSharma, Abhinaven
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorKang, Juhyunen
dc.date.accessioned2022-01-13T14:30:38Zen
dc.date.available2022-01-13T14:30:38Zen
dc.date.issued2021-08-01en
dc.date.updated2022-01-13T14:30:35Zen
dc.description.abstractDuring the novel coronavirus (COVID-19) pandemic, some hotels have engaged in corporate social responsibility (CSR) activities to help overcome the crisis. Given that most existing research examines the impact of hotel CSR on a single stakeholder, how hotel CSR activities in a crisis are perceived by multiple stakeholders is unknown. Drawing on the concept of strategic philanthropy, this study examines the impact of hotel CSR activities during the pandemic, such as providing accommodations to healthcare workers, on hotel firms' market value and prospective hotel customers’ booking behavior. Adopting mixed-methods approach, this study finds negative impacts of hotel CSR for strategic philanthropy on firm market value and customer booking behavior. The study result indicates that the value of hotel CSR depends on the nature and environmental contexts of CSR. Specific theoretical and practical implications are provided.en
dc.description.versionPublished versionen
dc.format.extent10 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 104322 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2021.104322en
dc.identifier.eissn1879-3193en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.otherS0261-5177(21)00041-8 (PII)en
dc.identifier.pmid34815613en
dc.identifier.urihttp://hdl.handle.net/10919/107594en
dc.identifier.volume85en
dc.language.isoenen
dc.publisherElsevieren
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000642477000003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectSocial Sciencesen
dc.subjectHospitality, Leisure, Sport & Tourismen
dc.subjectManagementen
dc.subjectBusiness & Economicsen
dc.subjectCOVID-19 and businessen
dc.subjectCorporate social responsibilityen
dc.subjectStrategic philanthropyen
dc.subjectHotel market valueen
dc.subjectHotel booking behavioren
dc.subjectCORPORATE SOCIAL-RESPONSIBILITYen
dc.subjectTOURISM INDUSTRYen
dc.subjectFINANCIAL PERFORMANCEen
dc.subjectCONSUMERen
dc.subjectSATISFACTIONen
dc.subjectROLESen
dc.subjectHOSPITALITYen
dc.subjectDIMENSIONSen
dc.subjectMANAGEMENTen
dc.subjectPURCHASEen
dc.subjectCOVID-19yen
dc.subjectSport, Leisure & Tourismen
dc.subject1504 Commercial Servicesen
dc.subject1505 Marketingen
dc.subject1506 Tourismen
dc.titleThe impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemicen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
dcterms.dateAccepted2021-03-10en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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