A Preliminary Analysis of Images in Online Hotel Reviews

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dc.contributor.authorZach, Florian J.en
dc.contributor.authorMa, Yufengen
dc.contributor.authorFox, Edward A.en
dc.date.accessioned2020-01-20T02:03:13Zen
dc.date.available2020-01-20T02:03:13Zen
dc.date.issued2019en
dc.date.updated2020-01-20T02:03:09Zen
dc.description.abstractFollowing the idiom "A picture is worth a thousand words", recent tourism and hospitality research has adopted deep learning techniques to better understand the content and effect of photographs. This exploratory study delves into image content, to learn which sets of images relate to positive and negative reviews. Several image classes appear in both positive and negative reviews. However, the distribution of images across classes differs. Of interest were images that did not represent core hotel services, which suggests that users review the surrounding area, attractions, and activities as well as the hotel property. This finding is relevant for managers to learn which areas (to engage with) could improve guest experiences.en
dc.description.notesYes, full paper (Peer reviewed?)en
dc.description.versionPublished versionen
dc.format.extentPages 156-164en
dc.format.mimetypeapplication/pdfen
dc.identifier.eissn1941-5842en
dc.identifier.issue2-3en
dc.identifier.orcidZach, Florian [0000-0003-0243-4913]en
dc.identifier.orcidFox, Edward [0000-0003-1447-6870]en
dc.identifier.urihttp://hdl.handle.net/10919/96495en
dc.identifier.volume16en
dc.language.isoenen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectOnline hotel reviewsen
dc.subjectImage classificationen
dc.titleA Preliminary Analysis of Images in Online Hotel Reviewsen
dc.title.seriale-Review of Tourism Researchen
dc.typeConference proceedingen
dc.type.dcmitypeTexten
dc.type.otherJournal Articleen
pubs.finish-date2019-02-01en
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Engineeringen
pubs.organisational-group/Virginia Tech/Engineering/Computer Scienceen
pubs.organisational-group/Virginia Tech/Engineering/COE T&R Facultyen
pubs.organisational-group/Virginia Tech/University Research Institutes/Fralin Life Sciences/Durelle Scotten
pubs.organisational-group/Virginia Tech/University Research Institutes/Fralin Life Sciencesen
pubs.organisational-group/Virginia Tech/University Research Institutesen
pubs.start-date2019-01-29en

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