Embedded Research Translation Report: Exploring the Use of Blockchain Technology to Promote the Production and Consumption of African Indigenous Vegetables in Western Kenya


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AgUnity worked with Virginia Tech and Egerton University on the LASER PULSE-funded project entitled Exploring the Use of Blockchain Technology to Promote the Production and Consumption of African Indigenous Vegetables (AIVs) in Western Kenya. AIV value chains are characterized by transactional and informational inefficiencies that contribute to inconsistent supply and mismatched demand in Kenya. This research program explores how digital applications built on blockchain technology (BCT) can be deployed in AIV value chains in western Kenya, in a way that improves food and nutrition security for all value chain actors. Specifically, there was interest in understanding how the BCT-based smartphone application could assist groups of individuals who typically face constraints in accessing economic or nutritional benefits from value chain upgrading (i.e., smallholder producers, women, youth, low-income consumers).

This project was one of the first times the AgUnity app was not deployed in a centralized supply chain context (i.e., with a union or cooperative supplied by hundreds of farmers). We have found that in decentralized supply chains, there is a particular need to ensure that the system supports the users' values and needs for conducting their respective value chain activities. When this is achieved, trust that is garnered through the use of the technology shall translate directly into more cooperative and coordinated value chains. Both the value chain app adaptation and configuration and the technology service design were built around this premise, using embedded research translation (ERT) processes to ensure that it was achieved in the target population and value chain.

This report outlines the steps taken by AgUnity to translate Virginia Tech and Egerton University’s research into the adaptation and deployment of our proprietary BCT-based smartphone application. It is directed toward readers interested in understanding the product and service design of the AgUnity application, the use of BCT in digital platforms designed for last-mile users, and those interested in successful examples of ERT. It walks the reader through the value chain mapping and community immersion processes, the steps needed to adapt the technology to fit the local value chain context, and the development and selection of app functionalities for the target users and value chain. The report may be of interest to researchers, farming associations, and cooperatives or agricultural non-governmental organizations interested in the AgUnity solution as well as stakeholders involved in strengthening agricultural market systems, AgTech, or FinTech.