New International Study Shows U.S. Black Travelers Are More Influenced By Concerns About Safety And Representation In Marketing Than European Black Travelers


A recent study conducted by the MMGY Global indicated the largest concern for Black travelers within North America is safety. 54% of the 3,635 leisure travelers that were survey noted that the marketing of a destination sways their decision to travel. Additionally, the inspiration of travel is primarily relaxation and educational entertainment.



Diversity & Inclusion, Travel Industry, Leisure Travel, Race & Equality