New International Study Shows U.S. Black Travelers Are More Influenced By Concerns About Safety And Representation In Marketing Than European Black Travelers

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dc.contributor.authorMMGY Globalen
dc.date.accessioned2021-02-27T05:05:16Zen
dc.date.available2021-02-27T05:05:16Zen
dc.date.issued2021-01-13en
dc.description.abstractA recent study conducted by the MMGY Global indicated the largest concern for Black travelers within North America is safety. 54% of the 3,635 leisure travelers that were survey noted that the marketing of a destination sways their decision to travel. Additionally, the inspiration of travel is primarily relaxation and educational entertainment.en
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttp://hdl.handle.net/10919/102494en
dc.identifier.urlhttps://www.mmgyglobal.com/news/new-international-study-shows-u-s-black-travelers-are-more-influenced-by-concerns-about-safety-and-representation-in-marketing-than-european-black-travelers/en
dc.language.isoenen
dc.publisherMMGY Globalen
dc.rightsIn Copyright (InC)en
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectDiversity & Inclusionen
dc.subjectTravel Industryen
dc.subjectLeisure Travelen
dc.subjectRace & Equalityen
dc.titleNew International Study Shows U.S. Black Travelers Are More Influenced By Concerns About Safety And Representation In Marketing Than European Black Travelersen
dc.typeArticleen

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