VTechWorks staff will be away for the winter holidays until January 5, 2026, and will respond to requests at that time.
 

Long rating scales trigger positive ratings: When referent thinking beats relative thinking

Files

Accepted version (439.93 KB)
Downloads: 144

TR Number

Date

2023-09

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Pergamon-Elsevier

Abstract

Description

Keywords

Rating scale, Rating valence, Reference point

Citation

Persistent link

https://hdl.handle.net/10919/120603

Collections

All Faculty Deposits
Scholarly Works, Hospitality and Tourism Management