What Disgusts Consumers in the Hospitality Industry: The Consumer Reaction to Environmental Contamination Model [Summary]

dc.contributor.author	Kamruzzaman, Md	en
dc.date.accessioned	2020-05-11T16:47:29Z	en
dc.date.available	2020-05-11T16:47:29Z	en
dc.date.issued	2020-05-11	en
dc.description.abstract	Because consumers do not have access to microbiological assessments of their environment, they rely on their perceptions of cleanliness and the possibility of environmental contamination. Perceptions about what defines “clean” also vary among individual consumers. A better understanding of consumers’ definitions of “clean” can help businesses wash, sanitize, launder, decontaminate, and otherwise cleanse their hospitality operations to better meet consumers’ expectations as well as their own operational standards. In fact, the difference in these two standards is an important aspect in research. Operations are responsible for ensuring that their environments are, in fact, properly cleaned and safe for consumers, in addition to meeting consumers’ expectations or perceptions for cleaning. "This article summary is distributed under a Creative Commons Attribution 4.0 license (CC BY).	en
dc.identifier.uri	http://hdl.handle.net/10919/98019	en
dc.language.iso	en_US	en
dc.publisher	Virginia Tech	en
dc.rights	Creative Commons Attribution 4.0 International	en
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	en
dc.title	What Disgusts Consumers in the Hospitality Industry: The Consumer Reaction to Environmental Contamination Model [Summary]	en
dc.type	Summary	en

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