Governance Mechanisms as a Means of Increasing Consumer Trust in Online Exchanges: A Signaling Perspective

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dc.contributor.authorCook, Don Lloyden
dc.contributor.committeechairSirgy, M. Josephen
dc.contributor.committeememberBrown, James R.en
dc.contributor.committeememberOzanne, Julie L.en
dc.contributor.committeememberHiller, Janine S.en
dc.contributor.committeememberBarkhi, Rezaen
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T20:08:45Zen
dc.date.adate2003-04-25en
dc.date.available2014-03-14T20:08:45Zen
dc.date.issued2001-12-12en
dc.date.rdate2004-04-25en
dc.date.sdate2003-04-02en
dc.description.abstractMany consumers seem to be uncomfortable or unwilling in making online transactions. This lack of trust stems in part from the online exchange process itself where consumers are deprived of many traditional cues that they would use to evaluate this process. This research focuses on consumer perceptions of regulatory governance in online exchanges and how signals of governance might act to increase consumer trust in online transac-tions. An experimental methodology was used to examine the effects of different types of structures on consumer perceptions and to provide direction for public policy makers as well as online businesses and private regulatory entities.en
dc.description.degreePh. D.en
dc.identifier.otheretd-04022003-153657en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04022003-153657/en
dc.identifier.urihttp://hdl.handle.net/10919/26589en
dc.publisherVirginia Techen
dc.relation.haspartCOOK_DISSERTATION_REVISED.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectonlineen
dc.subjectgovernanceen
dc.subjectprivacyen
dc.subjectregulationen
dc.titleGovernance Mechanisms as a Means of Increasing Consumer Trust in Online Exchanges: A Signaling Perspectiveen
dc.typeDissertationen
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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