Sports results creating tourism value: Rafael Nadal's tennis match points worth €12,000,000

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dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorSanta-María, María Jesúsen
dc.date.accessioned2024-08-02T13:06:39Zen
dc.date.available2024-08-02T13:06:39Zen
dc.date.issued2016-09-20en
dc.description.abstractThe purpose of this article is to examine the effect of a tennis player's performance in the Grand Slams on the market value of a leading airline from the player's country. The analysis is applied to the Spanish airline, Iberia, and the Spanish tennis player, Rafael Nadal. It shows that his victories in the matches of the Grand Slam tennis tournaments led to an increase in the market value of Iberia. The result is confirmed by both the victory itself and the difference between sets in favor and sets against in the match.en
dc.description.versionAccepted versionen
dc.format.extentPages 697-701en
dc.format.extent5 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.5367/te.2015.0537en
dc.identifier.eissn2044-0375en
dc.identifier.issn1354-8166en
dc.identifier.issue3en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120830en
dc.identifier.volume23en
dc.language.isoenen
dc.publisherSageen
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000400297000014&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectimageen
dc.subjectfirm valueen
dc.subjectloss aversionen
dc.subjecttennisen
dc.subjectsports tourismen
dc.subjectairlinesen
dc.titleSports results creating tourism value: Rafael Nadal's tennis match points worth €12,000,000en
dc.title.serialTourism Economicsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2015-12-27en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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