Reframe Your Registration Strategy When Shifting In-Person Events to Virtual

Abstract

This article introduces what would be like and what you should be careful about the event registration when you want to switch to a virtual event. According to Darcy Gabriele, a strategic account executive with Eventcore, the registration process should be redesigned entirely because it is different essentially when the attendee decides to enroll in the event. To be short, in the virtual event, you need to ask minimal information before payment, focus on sharing data, and engaging for attendees in a broad perspective.