dc.contributor.author	McCoy, Andrew P.	en
dc.contributor.committeechair	Thabet, Walid	en
dc.contributor.committeemember	Beliveau, Yvan J.	en
dc.contributor.committeemember	Badinelli, Ralph D.	en
dc.contributor.committeemember	Koebel, C. Theodore	en
dc.contributor.committeemember	O'Brien, Michael J.	en
dc.contributor.department	Environmental Design and Planning	en
dc.date.accessioned	2014-03-14T20:14:51Z	en
dc.date.adate	2008-09-09	en
dc.date.available	2014-03-14T20:14:51Z	en
dc.date.issued	2008-07-25	en
dc.date.rdate	2009-09-09	en
dc.date.sdate	2008-08-06	en
dc.description.abstract	This work presents the development of a new framework for the commercialization of innovative products in the residential construction industry. It is the aim of this work to identify commercialization decisions, actions, risks, barriers and accelerators specific to the residential construction industry market that will increase the acceptance of product innovations for those developing them. Commercialization is broadly defined as the process of developing a business enterprise from an idea, through feasibility and implementation, to its acceptance into a market (USDOE 1999, Goldsmith 2003). Commercialization frameworks describe the concurrent decisions and actions along the innovation development process, optimizing all of the technical and business decisions required for a successful introduction to the marketplace. Successful commercialization frameworks serve as a form of development plan, promoting solutions to questions and problems that arise along the development path. This research derives such a framework for the commercialization of innovative products and makes it specific to residential construction through the following tasks: 1. Understanding standard terminology: defining innovation and commercialization as they relate to this work. 2. Creating a lens for the unique nature of commercialization in this industry: deriving a commercialization framework (matrix) from the research literature in business, construction, and concurrent engineering, capable of accepting later alterations. 3. Understanding the manufacturer's role and risks: conducting case study interviews for fifteen innovative residential construction products that specify important tasks, risks and benefits for commercialization. 4. Understanding the role, risks and benefits of builders, as users of innovation: comparing case studies and workshop surveys of many residential construction industry players that focus on the builder to establish parameters for the innovation commercialization matrix. 5. Linking both manufacturer and builder: comparing manufacturer commercialization best-practices with builder adoption patterns for innovative products over time.	en
dc.description.degree	Ph. D.	en
dc.identifier.other	etd-08062008-184749	en
dc.identifier.sourceurl	http://scholar.lib.vt.edu/theses/available/etd-08062008-184749/	en
dc.identifier.uri	http://hdl.handle.net/10919/28550	en
dc.publisher	Virginia Tech	en
dc.relation.haspart	RICSCopyrightPermission.pdf	en
dc.relation.haspart	T&FCopyrightPermission.pdf	en
dc.relation.haspart	APMPhDFinal082308.pdf	en
dc.relation.haspart	EmeraldCopyrightPermission.pdf	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	Residential Construction	en
dc.subject	Commercialization	en
dc.subject	Innovation	en
dc.title	Commercialization for Innovative Products in the Residential Construction Industry	en
dc.type	Dissertation	en
thesis.degree.discipline	Environmental Design and Planning	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	doctoral	en
thesis.degree.name	Ph. D.	en

Commercialization for Innovative Products in the Residential Construction Industry

Files

Original bundle

Collections