International business expansion through franchising: the case of fast-food industry

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dc.contributor.authorSadi, Muhammad A.en
dc.contributor.committeechairKhan, Mahmood A.en
dc.contributor.committeememberMurrmann, Suzanne K.en
dc.contributor.committeememberLittlefield, James E.en
dc.contributor.committeememberSchnitzer, Martin C.en
dc.contributor.committeememberMinish, Roberta M.en
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2014-03-14T21:17:05Zen
dc.date.adate2007-08-03en
dc.date.available2014-03-14T21:17:05Zen
dc.date.issued1994en
dc.date.rdate2007-08-03en
dc.date.sdate2007-08-03en
dc.description.abstractThe purpose of this research project was threefold: 1) to establish a set of research questions, propositions and hypotheses about the nature of international fast-food franchising; 2) to identify the distinctive strategies employed by fast-food franchise firms in foreign markets and 3) to provide a set of guidelines for managers which will assist them in dealing with the challenges of initiating and expanding a fast-food franchise system in a foreign country. A multiple-case study approach was used focusing on how U. S . franchise firms have adapted their domestic business practices to the Canadian, Japanese, and Russian Markets. Special attention was given to the degree to which their firms have modified franchise objectives, expansion strategies, marketing mix elements, control system and support services. A principal finding of this research project is that fast-food companies do in fact extend domestic franchise strategies to foreign markets when expanding internationally. However, they do make certain alterations in their domestic method of doing business. The alterations are in the areas of expansion strategies, franchise objectives, control systems and support services. These alterations do not follow a consistent pattern. They vary from country to country and from firm to firm.en
dc.description.degreePh. D.en
dc.format.extentxiv, 360 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-08032007-142135en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08032007-142135/en
dc.identifier.urihttp://hdl.handle.net/10919/39038en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V856_1994.S236.pdfen
dc.relation.isformatofOCLC# 31391358en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V856 1994.S236en
dc.subject.lcshFast food restaurants -- United States -- Managementen
dc.subject.lcshForeign licensing agreementsen
dc.subject.lcshFranchises (Retail trade) -- United States -- Managementen
dc.subject.lcshStrategic alliances (Business)en
dc.titleInternational business expansion through franchising: the case of fast-food industryen
dc.typeDissertationen
dc.type.dcmitypeTexten
thesis.degree.disciplineHospitality and Tourism Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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