Impact of quick response technology based attributes on consumer satisfaction/dissatisfaction among female apparel consumers

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dc.contributor.authorKo, Eunjuen
dc.contributor.committeechairKincade, Doris H.en
dc.contributor.committeememberNorton, Marjorie J. T.en
dc.contributor.committeememberGiddings, Valerie L.en
dc.contributor.committeememberSirgy, M. Josephen
dc.contributor.committeememberCoakley, Clint W.en
dc.contributor.departmentClothing and Textilesen
dc.date.accessioned2014-03-14T21:09:31Zen
dc.date.adate2009-02-13en
dc.date.available2014-03-14T21:09:31Zen
dc.date.issued1995-06-05en
dc.date.rdate2009-02-13en
dc.date.sdate2009-02-13en
dc.description.abstractThe purpose of this research was to test a conceptual model which examines consumer satisfaction/dissatisfaction (CS/D) with apparel retail stores and to investigate the moderating effects of shopping orientations and store type on confirmation/disconfirmation (C/DC) about quick response technologies (QRT) based attributes and CS/D with a retail store. Shopping orientation included fashion, economic, and time orientations. Store type included specialty chain, department, discount, and small independent stores. The conceptual framework for this study was based on retail strategic planning (Berman & Evans, 1992; Cory, 1988) and consumer satisfaction theory (Oliver, 1980). A convenience sample of 200 female apparel consumers was selected from a southeast city in the United States. The survey design employed a structured questionnaire with some open-ended questions. A questionnaire was pilot tested for content validity and instrument reliability. Descriptive statistics (Le., frequencies, percentages), multiple regressions, ANOVAs, and ANCOVA were used for data analysis to test the hypotheses. The response rate was 86.2 % for 200 usable responses. C/DC (i.e., QRT based, non-QRT based attributes) had significant effects on CS/D with apparel retail stores. The results supported the disconfirmation of expectation model (Oliver, 1980). C/DC of QRT based attributes (e.g. reduced stockout, fast turnaround of goods) have more influence on CS/D than C/DC of non-QRT based attributes (e.g., location of store, store hours). Results from a preliminary test indicated that QRT based attributes are improved by implementing QRT. The orientation of consumers is related to the level of C/DC of QRT based attributes, which determines CS/D. Fashion orientation, economic orientation, and store type were significant moderators between C/DC of QRT based attributes and CS/D with apparel retail stores. The retail QRT information assembled in the review of literature and the results of the study could help industry trade associations adjust their strategy for potential QRT adopters and promote QR implementation efficiently, and help retailers do strategic planning when they implement QRT.en
dc.description.degreePh. D.en
dc.format.extentx, 188 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-02132009-172100en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-02132009-172100/en
dc.identifier.urihttp://hdl.handle.net/10919/37357en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V856_1995.K7.pdfen
dc.relation.isformatofOCLC# 33434103en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectquick response technologyen
dc.subjectconsumer satisfactionen
dc.subjectapparelen
dc.subject.lccLD5655.V856 1995.K7en
dc.titleImpact of quick response technology based attributes on consumer satisfaction/dissatisfaction among female apparel consumersen
dc.typeDissertationen
dc.type.dcmitypeTexten
thesis.degree.disciplineClothing and Textilesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

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