Hotel Sales Decline and Opportunities For a Turnaround: The Case of a Selected Hotel Chain in Swaziland (2008 – 2010)

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IOSR Journal Of Humanities And Social Science (IOSR-JHSS)

The study sought to explore the causes of sales decline and possibilities of a turnaround at some selected hotel chain in Swaziland between July 2008 and December 2010. In this study 5 senior managers, 12 middle level managers, 5 junior managers and 2 ordinary employees were used as research subjects. Fifty per cent of them were male and 42 per cent female. The study sought to facilitate the organisation to appreciate and fix the causes of sales decline; the hotels’ personnel to be better motivated, and hotel guests to enjoy improved customer care. The study showed that stiff competition was the main cause of sales decline. Economic hardships, and low personnel motivation also played a part. The study recommended that staff motivation be taken more seriously. The use of the world’s best practices was recommended as well as further research on casino operations.

competition, hotel, opportunities, sales decline, turnaround