Hotel Sales Decline and Opportunities For a Turnaround: The Case of a Selected Hotel Chain in Swaziland (2008 – 2010)

Simple item page
dc.contributor.authorKanokanga, Farayi Phillipen
dc.contributor.authorVengesayi, Sebastianen
dc.contributor.authorMumbengegwi, Patriciaen
dc.contributor.authorKazembe, Cloetildaen
dc.contributor.authorKarigambe, Paulineen
dc.date.accessioned2018-10-05T21:27:21Zen
dc.date.available2018-10-05T21:27:21Zen
dc.date.issued2014-01en
dc.description.abstractThe study sought to explore the causes of sales decline and possibilities of a turnaround at some selected hotel chain in Swaziland between July 2008 and December 2010. In this study 5 senior managers, 12 middle level managers, 5 junior managers and 2 ordinary employees were used as research subjects. Fifty per cent of them were male and 42 per cent female. The study sought to facilitate the organisation to appreciate and fix the causes of sales decline; the hotels’ personnel to be better motivated, and hotel guests to enjoy improved customer care. The study showed that stiff competition was the main cause of sales decline. Economic hardships, and low personnel motivation also played a part. The study recommended that staff motivation be taken more seriously. The use of the world’s best practices was recommended as well as further research on casino operations.en
dc.identifier.issue1en
dc.identifier.urihttp://hdl.handle.net/10919/85256en
dc.identifier.volume19en
dc.language.isoenen
dc.publisherIOSR Journal Of Humanities And Social Science (IOSR-JHSS)en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectcompetitionen
dc.subjecthotelen
dc.subjectopportunitiesen
dc.subjectsales declineen
dc.subjectturnarounden
dc.titleHotel Sales Decline and Opportunities For a Turnaround: The Case of a Selected Hotel Chain in Swaziland (2008 – 2010)en
dc.typeArticle - Refereeden

Files

Original bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
Hotel Sales Decline and Opportunities For a Turnaround.pdf
Size:
262.83 KB
Format:
Adobe Portable Document Format
Download
Thumbnail Image
Name:
Summary - Hotel Sales Decline.....pdf
Size:
677.38 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
Name:
license.txt
Size:
1.5 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Academic Articles in Hospitality Sales (Feiertag Collection)