Effect of popular culture on tourism firms' market value: A destination brand equity perspective

dc.contributor.authorKim, Yelimen
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-10-14T12:56:42Zen
dc.date.available2024-10-14T12:56:42Zen
dc.date.issued2025-04-01en
dc.description.abstractPopular culture provides numerous benefits to destinations, enhancing their image, reputation, and sales. While previous research on its impact on tourism has predominantly focused on individuals’ perception and behavior toward a destination, little attention has focused on its potential spillover effect on the tourism and hospitality firms. This spillover can create destination brand-related intangible assets that positively influence firm value. Based on the customer-based brand equity theoretical framework, this study reveals that popular culture significantly affects the firm value of the tourism and hospitality industries, with notable effects observed two days after the event. Individual companies operating under the umbrella brand of a destination gain advantages from the improved brand knowledge associated with that overarching brand. The findings also highlight that the unique characteristics and nuances of popular cultural content, such as its genre, popularity scope, and celebrity effect, play a crucial role in shaping the magnitude of its impact.en
dc.description.versionAccepted versionen
dc.format.mimetypeapplication/pdfen
dc.identifier105060 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2024.105060en
dc.identifier.eissn1879-3193en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.orcidKim, Yelim [0000-0002-9116-1197]en
dc.identifier.urihttps://hdl.handle.net/10919/121333en
dc.identifier.volume107en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectpopular culture tourismen
dc.subjectKorean Waveen
dc.subjectcustomer-based brand equityen
dc.subjectevent studyen
dc.subjectfirm valueen
dc.titleEffect of popular culture on tourism firms' market value: A destination brand equity perspectiveen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherJournal Articleen
pubs.organisational-groupVirginia Techen
pubs.organisational-groupVirginia Tech/Pamplin College of Businessen
pubs.organisational-groupVirginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-groupVirginia Tech/All T&R Facultyen
pubs.organisational-groupVirginia Tech/Pamplin College of Business/PCOB T&R Facultyen
pubs.organisational-groupVirginia Tech/Graduate studentsen
pubs.organisational-groupVirginia Tech/Graduate students/Doctoral studentsen

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