Framing Crime: An Analysis of News Media Twitter Data

With the increased social attention to active shooting events in the United States, news outlets are featuring news briefs through social media platforms like Twitter. Using this method of information sharing, news organizations can instantly reach consumers as events unfold in real time. With character limitations with Twitter, one may assume news organizations use words carefully and succinctly to report vital information to the public. By implementing a content analysis of news organization Twitter contributions, messages provided by both legacy and digital native news outlets were evaluated. Using Department of Justice reports specifically covering active shooting events, 32 specific incidents covering the years of 2014-2018 were selected for analysis. This resulted in the identification of over 14,000 individual Tweets. These Tweets were then analyzed using a content analysis to identify overarching themes. Apparent from the onset was the clear priority of news organizations to report on the perpetrators of active shooting events while focusing noticeably less on the victims of these violent events. Further, policy advocation or calls to change current policy was noticeably absent from Twitter discussions. The focus of this paper is to explore the characteristics of emphasized by legacy and digital native news media outlets. This analysis has direct implications on the culture of gun violence, as well as market models which influence the news production process when reporting on active shooting incidents in the United States.