Dual-Branded Hotels: Resource-based entry strategies in agglomerated markets

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dc.contributor.authorBianco, Simoneen
dc.contributor.authorSingal, Manishaen
dc.contributor.authorZach, Florian J.en
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2022-10-12T13:22:27Zen
dc.date.available2022-10-12T13:22:27Zen
dc.date.issued2023-04en
dc.date.updated2022-10-11T19:34:27Zen
dc.description.abstractDespite the growing importance of dual-branded hotels, research on this trend is lacking. This study investigates the effect of resource-based entry strategies for dual-branded hotels vis-à-vis incumbent market competition on performance. Using a hierarchical linear model, we found that best performance is achieved by dual-branded hotels that pursue a diversification strategy by entering the market with one brand above and one brand below the mode class of the market. Dual-branded hotels can thus achieve competitive advantage by exploiting superior financial resources and tourism destinations are able to gain monetary advantage from resources employed by dual-branded hotels. This study extends current research on dual-branded hotels by investigating entry strategies and contributes to the resource-based view literature by investigating dual-brands’ resource exploitation and resource spillovers in agglomerated markets.en
dc.description.versionAccepted versionen
dc.format.mimetypeapplication/pdfen
dc.identifier104663 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2022.104663en
dc.identifier.issn0261-5177en
dc.identifier.orcidZach, Florian [0000-0003-0243-4913]en
dc.identifier.urihttp://hdl.handle.net/10919/112137en
dc.identifier.volume95en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectdual brand hotelsen
dc.subjectresource-based viewen
dc.subjectagglomerationen
dc.subjectmarket entryen
dc.subjectrandom effect modelen
dc.subjectcompetitive advantageen
dc.titleDual-Branded Hotels: Resource-based entry strategies in agglomerated marketsen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2022-09-28en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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