An analysis of business partnerships of the National DECA Association

Abstract

The purpose of this study was to analyze 10 national corporations represented on the national business/industry advisory board of DECA, a national association of marketing education students. DECA's mission is to enhance the cocurricular education of students with interests in marketing, management, and entrepreneurship. DECA's National Advisory Board works directly with the association to influence its educational program that prepares students in career skills and job training. This study was designed to identify major factors, which contribute to successful business partnerships with this national association of marketing students. Upon conducting interviews with representatives of the 10 identified companies, the researcher found that the partnerships existed because each party received something. The companies gained present and future employees as a result of being able to recruit marketing students from DECA. Likewise, through the results of this study, it was determined by the researcher that DECA was able to link school and work through successful integrated education efforts nationwide. This undertaking resulted in building a responsive workforce preparation program. DECA also gained information about its National Advisory Board operations.