The value of rating diversity within multidimensional rating system: Evidence from hotel booking platform

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dc.contributor.authorLiu, Xianweien
dc.contributor.authorLi, Chunhongen
dc.contributor.authorNicolau, Juan Luisen
dc.contributor.authorHan, Meinien
dc.date.accessioned2024-07-09T15:00:41Zen
dc.date.available2024-07-09T15:00:41Zen
dc.date.issued2023-04-01en
dc.description.abstractAn increasing number of hotel booking platforms and review websites deploy multidimensional rating systems to encourage users to provide additional evaluations of a product/service besides the overall rating. However, providing the itemized ratings of a product/service requires extra effort which makes users tend to post identical ratings (default setting). According to the information transfer theory, we postulate that rating diversity enhances review usefulness within the multidimensional rating system and; based on the loss aversion phenomenon, we also posit that the positive effect of rating diversity on review usefulness should be greater among negative reviews. Using a sample of 1,720,429 hotel reviews, this study reveals that while rating diversity enhances review usefulness, its effect varies across the valence of each review; specifically, the positive effect of rating diversity mainly functions among negative reviews. These findings yield direct implications for hotel booking platforms or review websites that deploy multidimensional rating systems.en
dc.description.versionAccepted versionen
dc.format.extent8 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 103434 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.ijhm.2023.103434en
dc.identifier.eissn1873-4693en
dc.identifier.issn0278-4319en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120613en
dc.identifier.volume110en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectRating systemen
dc.subjectRating diversityen
dc.subjectReview valenceen
dc.subjectReview usefulnessen
dc.subjectInformation transferen
dc.subjectLoss aversionen
dc.titleThe value of rating diversity within multidimensional rating system: Evidence from hotel booking platformen
dc.title.serialInternational Journal of Hospitality Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2023-01-24en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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