Performance effects of innovation in two-sided markets: The paradigmatic case of OTAs

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dc.contributor.authorRaad, Jamesen
dc.contributor.authorSharma, Abhinaven
dc.contributor.authorNicolau, Juan Luisen
dc.date.accessioned2024-07-09T17:31:14Zen
dc.date.available2024-07-09T17:31:14Zen
dc.date.issued2023-02-01en
dc.description.abstractOnline Travel Agents (OTAs) play an important intermediary role in the two-sided travel distribution market. A critical factor that enhances a firm's competitive advantage is innovation. Yet, the analysis of innovation in the OTA context is scarce. The main objective of this article is to fill this gap and examine the effect of OTA innovations on firm performance. We analyze the effect of two-sided market specific innovations (same-side and cross-side) on performance and contribute to the literature by expanding the theoretical understanding of innovations. We find that producer-to-consumer innovations have a greater effect on OTA performance than producer-to-producer and consumer-to-consumer innovations. A fundamental managerial implication is that exchange management is an area to be enhanced when innovating in travel market distribution.en
dc.description.versionAccepted versionen
dc.format.extent8 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifierARTN 104637 (Article number)en
dc.identifier.doihttps://doi.org/10.1016/j.tourman.2022.104637en
dc.identifier.eissn0261-5177en
dc.identifier.issn0261-5177en
dc.identifier.orcidNicolau Gonzalbez, Juan [0000-0003-0048-2823]en
dc.identifier.urihttps://hdl.handle.net/10919/120614en
dc.identifier.volume94en
dc.language.isoenen
dc.publisherElsevieren
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectInnovationen
dc.subjectPerformanceen
dc.subjectOnline travel agencyen
dc.subjectIntermediationen
dc.subjectDistributionen
dc.titlePerformance effects of innovation in two-sided markets: The paradigmatic case of OTAsen
dc.title.serialTourism Managementen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2022-07-31en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Hospitality and Tourism Managementen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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