Effects of Parental Style and Power on Adolescent's Influence in Family Consumption Decisions

Simple item page
dc.contributor.authorBao, Yeqingen
dc.contributor.committeechairFern, Edward F.en
dc.contributor.committeememberYe, Keyingen
dc.contributor.committeememberLittlefield, James E.en
dc.contributor.committeememberSirgy, M. Josephen
dc.contributor.committeememberKlein, Noreen M.en
dc.contributor.departmentMarketingen
dc.date.accessioned2014-03-14T20:11:17Zen
dc.date.adate2001-05-01en
dc.date.available2014-03-14T20:11:17Zen
dc.date.issued2001-04-26en
dc.date.rdate2002-05-01en
dc.date.sdate2001-04-30en
dc.description.abstractThis dissertation developed a comprehensive model conceptualizing the factors affecting children's choice of influence strategy and relative influence in family consumption decisions. In particular, the model asserted that antecedent variables (i.e., family variables, individual characteristics of children, individual characteristics of parents, and parent-child interdependence) affect both directly and indirectly children's choice of influence strategy and relative influence. Process variables (i.e., family socialization and power structure) mediate the effects of the antecedent variables. In addition, effects of family socialization and power structure on children's choice of influence strategy and subsequent relative influence vary with the product type, decision stage, and subdecision. Finally, children's relative influence is also dependent on their choice of influence strategy. An empirical study was advanced to partially test the model. Specifically, relationships among family socialization, power structure, children's choice of influence strategy, and their relative influence were empirically examined. A field experimental interaction procedure was designed for data collection from parent/child dyads. Multiple regressions were conducted to analyze the data. Results showed moderate support to the hypothesized relationships. However, most links in the testing model presented significant results. It appears that the integration of consumer socialization theory and power relational theory provides better explanation to children's influence behavior than either theory does individually.en
dc.description.degreePh. D.en
dc.identifier.otheretd-04302001-144238en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-04302001-144238/en
dc.identifier.urihttp://hdl.handle.net/10919/27448en
dc.publisherVirginia Techen
dc.relation.haspartEtd.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectParental Styleen
dc.subjectChildren's Influenceen
dc.subjectInfluence Strategyen
dc.subjectParental Poweren
dc.titleEffects of Parental Style and Power on Adolescent's Influence in Family Consumption Decisionsen
dc.typeDissertationen
thesis.degree.disciplineMarketingen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Etd.pdf
Size:
1.31 MB
Format:
Adobe Portable Document Format
Download

Collections

Doctoral Dissertations