Online Allies? Exploring Black Travelers' Perceptions of DMO Social Advocacy Statements
dc.contributor.author | Tucker, Charis N. | en |
dc.contributor.author | McGehee, Nancy G. | en |
dc.contributor.author | Lamoureux, Kristin M. | en |
dc.date.accessioned | 2025-02-04T13:34:54Z | en |
dc.date.available | 2025-02-04T13:34:54Z | en |
dc.date.issued | 2024-11-25 | en |
dc.description.abstract | Many U.S. destination marketing organizations (DMOs) have utilized social media to express support for the Black community amidst the Black Lives Matter racial justice movement. Current research lacks insight into ways in which Black travelers judge these efforts known as advocacy statements. This study uses a 2 × 2 experimental design to examine how Black travelers evaluate various forms of statements. Additionally, this work explores the mediating role of relational legitimacy between advocacy statements and behavioral intentions and finds it to be significant. Black travelers in this study find statements containing both an image and text to be the most appropriate form of digital social advocacy. Organizations can leverage these findings to create effective advocacy campaigns that go beyond performative acts and reflect substantive policies and strategies. | en |
dc.description.version | Accepted version | en |
dc.format.extent | 18 page(s) | en |
dc.format.mimetype | application/pdf | en |
dc.identifier.doi | https://doi.org/10.1177/00472875241294235 | en |
dc.identifier.eissn | 1552-6763 | en |
dc.identifier.issn | 0047-2875 | en |
dc.identifier.orcid | Lamoureux, Kristin [0000-0002-6662-5594] | en |
dc.identifier.orcid | Tucker, Charis [0000-0003-2318-241X] | en |
dc.identifier.uri | https://hdl.handle.net/10919/124484 | en |
dc.language.iso | en | en |
dc.publisher | Sage | en |
dc.rights | In Copyright | en |
dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | en |
dc.subject | black travel | en |
dc.subject | digital advocacy | en |
dc.subject | legitimacy | en |
dc.subject | racial justice | en |
dc.subject | social media | en |
dc.title | Online Allies? Exploring Black Travelers' Perceptions of DMO Social Advocacy Statements | en |
dc.title.serial | Journal of Travel Research | en |
dc.type | Article - Refereed | en |
dc.type.dcmitype | Text | en |
dc.type.other | Article | en |
dcterms.dateAccepted | 2024-09-10 | en |
pubs.organisational-group | Virginia Tech | en |
pubs.organisational-group | Virginia Tech/Pamplin College of Business | en |
pubs.organisational-group | Virginia Tech/Pamplin College of Business/Hospitality and Tourism Management | en |
pubs.organisational-group | Virginia Tech/All T&R Faculty | en |
pubs.organisational-group | Virginia Tech/Pamplin College of Business/PCOB T&R Faculty | en |
pubs.organisational-group | Virginia Tech/Graduate students | en |
pubs.organisational-group | Virginia Tech/Graduate students/Doctoral students | en |
pubs.organisational-group | Virginia Tech/Pamplin College of Business/PCOB doctoral students | en |