For many Black people, travel begins by acknowledging that the tourist experience is not the same for everyone. The Black Travel Alliance is a new initiative launching in support of true diversion across the industry, for increased employment, more representation in marketing campaigns and destination management. One of the Alliances initiatives is the Black Travel Scorecard which will evaluate destinations and travel brands under five key areas.
Though times have changed since the segregation era when the Green Book was essential for the safety and wellness of Black travelers, racism and injustice remain ever-present both in the U.S. and abroad—yet there's still little content out there that speaks directly to the concerns of Black travelers today.