Browsing by Author "Waddle, Ashleigh Danielle"

Now showing 1 - 4 of 4
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    A characterization of direct-market beef processing and marketing in Virginia
    Mainville, Denise Y.; Groover, Gordon E.; Waddle, Ashleigh Danielle; Webb, Bradley (Virginia Cooperative Extension, 2005-11-13)
    Describes the processing and marketing practices used by direct-marketers of beef in Virginia, including producersï_’ slaughter and processing decisions, as well as key marketing practices such as product form, advertising, and pricing.
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    A characterization of direct-marketed beef production in Virginia
    Mainville, Denise Y.; Groover, Gordon E.; Webb, Bradley; Waddle, Ashleigh Danielle (Virginia Cooperative Extension, 2013-07-15)
    Describes the characteristics of producersï_’ farms and production techniques, including breeding and calving, pasture management, feeding and nutrition, finishing methods, and animal health care.
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    An Inventory of Beef Slaughter & Processing Facilities for Virginia Direct Marketers of Beef
    Mainville, Denise Y.; Waddle, Ashleigh Danielle (Virginia Cooperative Extension, 2009-05-26)
    An increasing number of producers in Virginia are seeking facilities where they can have their beef slaughtered and processed. This inventory provides information about the availability of beef slaughter and processing facilities to help meet this need.
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    A Market Analysis for Specialty Beef in Virginia
    Waddle, Ashleigh Danielle (Virginia Tech, 2009-05-01)
    Virginia beef producers have been overwhelmed with increasing costs and decreasing profits as well as facing challenges such as development pressures, drought, increasing competition for grazing land. Together these have reduced opportunities for expansion and often increased incentives for farmers to sell land for non-agriculture use. Nevertheless, opportunities exist for the Virginia beef market. Consumer demand is changing and consumers are seeking food from alternative production systems based on attributes related to human health, environment, animal welfare, and other social concerns. Consumers are also interested in increasing their consumption of locally produced foods. Specialty beef such as natural, organic, and pasture-fed addresses the changing consumer demand and provides alternatives to commodity beef production. This thesis analyzes the potential for and the constraints to specialty beef producers in Virginia to sell their beef through alternative market outlets such as large retail outlets, specialty stores, restaurants, or direct to consumers. The study will research the potential demand for specialty beef through alternative market outlets, the market entry requirements to supply specialty beef to these alternative outlets, and the potential for Virginia's specialty beef producers to serve as suppliers to these alternative outlets. A survey is used to evaluate these alternative markets and determine if they present an opportunity for Virginia producers of specialty beef. The results of this study will evaluate the viability of selling and buying between producer and retailer and offer valuable information and recommendations to Virginia specialty beef producers about the potential and requirements in each of these markets.