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NDLTD Theses and Dissertations

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https://hdl.handle.net/10919/18726

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Browsing NDLTD Theses and Dissertations by Department "Business"

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    Factors Influencing the Adoption of Biometric Security Technologies by Decision Making Information Technology and Security Managers
    Lease, David R. (Capella University, 2005-10)
    The research conducted under this study offers an understanding of the reasons why information technology (IT) and/or information assurance (IA) managers choose to recommend or not to recommend particular technologies, specifically biometric security, to their organizations. A review of the relevant literature provided the foundation to develop a set of research questions and factors for this research effort. The research questions became the basis of the study’s stated hypotheses for examining managers’ perceptions of the security effectiveness, need, reliability, and cost-effectiveness of biometrics. The research indicates that positive perceptions of security effectiveness, need, reliability, and cost-effectiveness correlate with IT/IA managers’ willingness to recommend biometric security technologies. The implications of this study are that executives and managers can make informed decisions about the recommendation and adoption process relevant to biometric security technologies through an understanding of how perceptions of biometric technology affect the decision to recommend this type of technology. The study’s results may also help biometric product developers, vendors, and marketers understand the important perceptions of biometric security technologies within their customer base of IT/IA managers.
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    Information Technology as a Marketing Tool (The perception of customers regarding the Internet as a promotional medium)
    Pullicino, Edward (University of Malta, 2002-08)
    Due to changes which are occurring in the information technology sector, the way businesses are being carried out and also the development of the Internet. I have set out in this dissertation to identify the perception of customers regarding Internet as a promotional medium. Primarily, I set out to give an overview of marketing issues related to promotion, issues including the customer's perception, buying influences and the decision process, placing a highlight on the marketing mix influences particularly on promotion. I proceeded by giving an outline of the e- commerce and e-business, identifying the different categories within e-commerce, the steps involved in developing e-business within an organisation. The study identified a number of findings related to the perception of customers regarding the Internet as a promotional medium. Some of the most relative findings indicate that customers still perceived the traditional method of advertising as the best type. A positive feedback has been received regarding the Internet as a marketing tool but there seems to be a lack of trust, which has to be dealt with by companies to make customers overcome this obstacle. Finally customers feel that the human interaction is an important element which has to be made present on website.Companies have to do their best to make utmost use of latest technologies and developments, such as the Internet, so as to maximise organisations goals. To do this the whole organisation has to be committed and the implementation has to be a comprehensive one. Furthermore companies have to ensure that such a development should be used not only to communicate to the customers, but with the customers, benefiting from their feedback.