Pamplin College of Business

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https://hdl.handle.net/10919/5549

The Pamplin College of Business generates high quality applied and theoretical research that supports superior teaching and business applications. Graduates of the Pamplin College, applying their analytical and decision making skills, help businesses create solutions, enhancing their competitiveness in the global business environment and improving the lives of their families and society.

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The 10 Biggest Myths Event Planners Need to Ignore
Tupper, Angela (2020-09-11)
The COVID-19 pandemic has magnified the need to know fact from fiction not only across the Hospitality Industry, but every facet across the globe. Tupper has published 10 myths for hospitality industry professionals to be mindful of within the coming months as they look to piece back the industry to pre-pandemic success.
10 hot hotels opening before the end of the year
Saunders, Tanner (The Points Guy, 2021-10-29)
The Covid-19 pandemic has slowed or postponed many of the normal hospitality activities, but the opening of several hotels prior to the end of 2021 gives hope and much to look forward to. From ski resort hotels to sun-filled beach resorts, there are a number of resorts looking to send off the end of 2021 with big expectations.
10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace
Hogan, John (Hotel Online, 2008-09)
10 Standout Virtual Event Ideas From Around the Industry
Copans, Victoria (2020-10-21)
This article introduces 10 tips about how to make successful virtual events by boosting attendee participants and revenue, etc. It suggests from a small but specific tip such as a Real-time drawing illustration session to set a very basic goal like trying to uniting behind a common purpose.
11 New Members Join Preferred Hotels & Resorts
Pfalz, Lacey (Travel Pulse, 2022-04-06)
Preferred Hotels & Resorts, the world’s largest independent hotel brand representing more than 650 hotels, resorts, and residences across 80 countries, is delighted to reveal that 11 new member properties have joined its global portfolio between January 1 and March 31, 2022.
16. BLLA & TIEWN’s Women in Travel & Hospitality Conference Concludes with Enthusiastic Praise signifying the Growing Movement of Modern Feminism
Association, Boutique & Lifestyle Leaders (Hospitality Net, 2021-08-24)
The Boutique & Lifestyle Leaders Association (BLLA) in partnership with Travel Industry Executive Women’s Network (TIEWN) hosted a successful event in their 2021 Women in Travel and Hospitality Conference. Women were given a variety of topics and encouraged as well as educated by a diverse group of outstanding women in the industry. While the event covered a host of topics some of the more distinct items were leaving a legacy and championing individual wellness.
2017-2018 Office of Advancement Report
(Virginia Tech, 2018)
This annual report details advancement activities in the Pamplin College of Business in 2017-2018, including fundraising efforts and goals, programming priorities and plans, and alumni engagement.
2020 Gay Travel Awards Winners Revealed
Clarke, Patrick (Travel Pulse, 2020-12-29)
The Gay Travel Awards presented by GayTravel.com returned for a fifth year in 2020, recognizing the hotels and resorts, destinations and transportation companies around the world that continue to embrace diversity and inclusiveness while always striving to improve their service and safety.
2020 Sets Record for Worst Performance by US Hotels
McCracken, Sean (Hotel News Now, 2021-01-20)
The data analytics company STR states that 2020 was the worst year in the 30-year period that they have been analyzing performance data. Some locations like the island of Oahu saw a 53.7% drop in occupancy. The number of rooms in the pipeline has also been in decline since April 2020.
2020 US Forecast Upgraded: Recovery unlikely until 2024
STR (Hotel News Now, 2020-11-12)
STR and Tourism Economics forecasted optimistic trends as the hotel industry continues to grapple with the COVID-19 pandemic. Although business travel will not resume to 2019 levels until 2024, lower-tier level properties will look to see in increase in business throughout the upcoming months. Hoteliers will remain hopeful that the COVID-19 vaccine will produce a strong Q3 and Q4 in 2021.
2020 Was The Worst Year Ever for U.S. Hotels Here's What's Next
Miller, Claire (National Public Radio, 2021-01-27)
Although industry leaders are hopeful to welcome back domestic travelers this Summer, many understand that business will not return to normal until business travel starts to pick back up again. Historically, business travel accounts for 60 - 68% of the hotel industry's revenue. The American Hotel & Lodging Association and Smith Travel Research anticipates business travel to still be down by 85% in 2023. Industry leaders are holding on to hope of the "roaring twenties" with pent up consumer travel demand exploding once herd immunity and mass vaccinations are reached.
2021 Housekeeping And Hygiene Study Reveals Guests Expectations Have Shifted In A Big Way
Hospitality Net (Hospitality Net, 2021-05-19)
A survey conducted by Knowcross evaluating roughly 400 respondents concluded the importance of housekeeping and safety procedure expectations that have shifted since the COVID-19 pandemic. 93% of participants expect each hotel to have clear and outlined safety measures. 80% of participants noted that they would check the hotel's safety guidelines before booking accommodations. The survey results also found that 91% of the participants were more likely to stay at a property that they felt took care of their employees throughout the course of the pandemic. Overall, more than 50% of respondents were satisfied with how the hotel industry have handled the pandemic.
2021 LGBTQ Travel in Phoenix and Scottsdale, Arizona LGBTQ PAUL HENEY MARCH 14, 2021
Heney, Paul (Travel Pulse, 2021-03-14)
Queer travelers thinking about Phoenix may think rightly first about the Melrose neighborhood. The city’s gayborhood, which runs along N. 7th Ave., is a fun district, featuring great nightclubs like Stacy’s at Melrose, Pat O’s Bunkhouse Saloon, and Boycott Bar. But our favorite architectural outing here was visiting Taliesin West, Frank Lloyd Wright’s Arizona home in his later years during winter months.
The 2021 Outlook for Hospitality and Travel
Dunn, Kaitlin (Hospitality Sales & Marketing Association International, 2020-09-16)
Economists believe that the outcome of three pivotal factors will predict the 2021 hospitality and travel landscape. These factors include the path of COVID-19, emergency funding through Congress, and the 2020 Presidential Election. However, industry professionals acknowledge that these three factors are rapidly changing and new developments appear almost weekly.
2022 Dean's Annual Report
(Virginia Tech, 2022)
The 2021-22 Dean’s Report illustrates the realization of the Pamplin College of Business’ dedication to academic excellence and aspirations to make a difference in the world during a global pandemic and other large-scale events that impact how we live, work, and educate the next generation of business leaders.
2023 Impact Report: Diversity, Equity, Inclusion, And Belonging, Pamplin College of Business
(Virginia Tech, 2023-09)
This annual report showcases progress toward the college’s commitment to fostering an inclusive academic and workplace environment, initiatives to inspire and prepare stakeholders to make positive societal impact, and highlighting advancements in the DEIB goals, metrics, and levels outlined in Pamplin’s 2019–2024 Strategic and Implementation Plan.
$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions
Bagchi, Rajesh; Davis, Derick F. (University of Chicago Press, 2012-06)
When consumers consider a package (multi- item) price, which presentation order is more appealing, price first ($29 for 70 items) or item quantity first (70 items for $29)? Will this depend on package size (larger [70 items] vs. smaller [7 items]) or unit price calculation difficulty (higher [$29 for 70 items] vs. lower [$20 for 50 items])? Why? Three studies demonstrate how presentation order affects package evaluations and choice under different levels of package size and unit price calculation difficulty. The first piece of information becomes salient and affects evaluations when packages are larger and unit price calculations are difficult (i. e., priceitem [item-price] makes price [items] salient, negatively [positively] affecting evaluations). These effects do not persist with smaller packages or easier unit price calculations. Our findings contribute to several literatures (e. g., numerosity, computational difficulty) but primarily to the order effects literature and have implications for measurement and practice (e. g., pricing).
3 reasons why independent hotels are thriving
Webster, Jonathan; Geronimo Hospitality Group (2018-10-23)
As today's travelers gravitate toward unique lodging accommodations, the boutique hotel scene is thriving, and it is all related to (1) local focus, (2) personalized service, and (3) attention to detail.
3 Things Keeping Hoteliers Up at Night
Clark, Keith (Hospitality Net, 2018-03-22)
Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy.
3 trends in hotel compression nights and what they mean
Duan, Tingting; Montgomery, Allison (2019-03-28)
HENDERSONVILLE, Tennessee—Compression nights have long served as opportunities for hoteliers to achieve peak pricing performance. But as the number of compression nights continues to decrease, operators need to be mindful of how best to leverage them...

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