Virginia Tech
    • Log in
    View Item 
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Doctoral Dissertations
    • View Item
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Doctoral Dissertations
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study

    Thumbnail
    View/Open
    KunsoonParkDissertation.pdf (527.1Kb)
    Downloads: 326
    Date
    2006-12-12
    Author
    Park, Kunsoon
    Metadata
    Show full item record
    Abstract
    This research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (IT) usage and is based on the Theory of Reasoned Action (TRA). Therefore, TAM was adopted in this study of intranet acceptance. Furthermore, this study attempted to see if the earlier results of TAM are still valid. The original model was modified to include one external variable, franchise support. Data were collected from franchise restaurant systems throughout the United States, excluding Alaska and Hawaii. Of 3,500 questionnaires distributed to individual users of intranet, 161 contained usable responses. The results of regression analysis confirm that TAM is valid for additional applications such as evaluating the intranet in restaurant franchise systems.
    URI
    http://hdl.handle.net/10919/30234
    Collections
    • Doctoral Dissertations [16313]
    • Theses and Dissertations, Hospitality and Tourism Management (HTM) [158]

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us
     

     

    VTechWorks

    AboutPoliciesHelp

    Browse

    All of VTechWorksCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Log inRegister

    Statistics

    View Usage Statistics

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us