User Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Study

Simple item page
dc.contributor.authorPark, Kunsoonen
dc.contributor.committeechairKhan, Mahmood A.en
dc.contributor.committeememberMurrmann, Suzanne K.en
dc.contributor.committeememberLittlefield, James E.en
dc.contributor.committeememberClemenz, Candice E.en
dc.contributor.committeememberJung, Hyung-Ilen
dc.contributor.departmentHospitality and Tourism Managementen
dc.date.accessioned2014-03-14T20:21:05Zen
dc.date.adate2007-01-09en
dc.date.available2014-03-14T20:21:05Zen
dc.date.issued2006-12-12en
dc.date.rdate2010-01-09en
dc.date.sdate2006-12-22en
dc.description.abstractThis research study examined the acceptance of the intranet in restaurant franchise systems. The widely accepted Technology Acceptance Model (TAM) developed by Davis (1986, 1989) was the basis for this study. TAM is an excellent model to predict information technology (IT) usage and is based on the Theory of Reasoned Action (TRA). Therefore, TAM was adopted in this study of intranet acceptance. Furthermore, this study attempted to see if the earlier results of TAM are still valid. The original model was modified to include one external variable, franchise support. Data were collected from franchise restaurant systems throughout the United States, excluding Alaska and Hawaii. Of 3,500 questionnaires distributed to individual users of intranet, 161 contained usable responses. The results of regression analysis confirm that TAM is valid for additional applications such as evaluating the intranet in restaurant franchise systems.en
dc.description.degreePh. D.en
dc.identifier.otheretd-12222006-215005en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-12222006-215005/en
dc.identifier.urihttp://hdl.handle.net/10919/30234en
dc.publisherVirginia Techen
dc.relation.haspartKunsoonParkDissertation.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectTechnology Acceptance Model (TAM)en
dc.subjectRegression Analysisen
dc.subjectRestauranten
dc.subjectFranchiseen
dc.subjectIntraneten
dc.titleUser Acceptance of the Intranet in Restaurant Franchise Systems: An Empirical Studyen
dc.typeDissertationen
thesis.degree.disciplineHospitality and Tourism Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.leveldoctoralen
thesis.degree.namePh. D.en

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
KunsoonParkDissertation.pdf
Size:
527.19 KB
Format:
Adobe Portable Document Format
Download

Collections

Doctoral Dissertations
Theses and Dissertations, Hospitality and Tourism Management (HTM)