Show simple item record

dc.contributor.authorPlyler, Jennifer Leeen_US
dc.date.accessioned2014-03-14T20:21:56Z
dc.date.available2014-03-14T20:21:56Z
dc.date.issued1997-04-24en_US
dc.identifier.otheretd-4157212439741131en_US
dc.identifier.urihttp://hdl.handle.net/10919/30514
dc.description.abstractFifty-four community leaders from Anderson, Campbell, Cocke, and Scott Counties, Tennessee, participated in two in-depth interviews and a mail questionnaire over a 17-month period aimed at assessing the communication efforts of Champion International Corporation's East Tennessee Expansion Project. The East Tennessee Expansion Project was centered around CIC's purchasing 85,000 acres of forestland and building a chipmill in east Tennessee. The coorientational variables of accuracy and agreement were measured, and the channels most likely to increase scores on these variables were identified. The results indicated that CIC failed to accurately measure the coorientational variables prior to the East Tennessee Expansion Project to determine if the campaign was necessary. In fact, the land purchase and chipmill may have been non-issues. Instead, it appeared that the East Tennessee Expansion Project should have focused communication efforts on the Canton, North Carolina, papermill and Pigeon River issues. The channel type most likely to increase accuracy for community leaders was a combination of interpersonal and mass media channels, while agreement was more likely to occur with an interpersonal channel. While a general level of accuracy and agreement was achieved, a more precise measure of these coorientational variables indicated that agreement and accuracy were generally low.en_US
dc.publisherVirginia Techen_US
dc.relation.haspartplyler.PDFen_US
dc.rightsI hereby grant to Virginia Tech or its agents the right to archive and to make available my thesis or dissertation in whole or in part in the University Libraries in all forms of media, now or hereafter known. I retain all proprietary rights, such as patent rights. I also retain the right to use in future works (such as articles or books) all or part of this thesis or dissertation.en_US
dc.subjectforest products industryen_US
dc.subjectcommunicationen_US
dc.titleAn Evaluation of the Organizational and Interpersonal Communication Strategies Used by a Major Forest Products Firm in East Tennesseeen_US
dc.typeDissertationen_US
dc.contributor.departmentForestryen_US
thesis.degree.namePhDen_US
thesis.degree.leveldoctoralen_US
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen_US
dc.contributor.committeechairShaffer, Robert M. Jr.en_US
dc.contributor.committeememberSmith, Robert M.en_US
dc.contributor.committeememberRich, Richard C.en_US
dc.contributor.committeememberHolloway, Rachel L.en_US
dc.contributor.committeememberHaney, Harry L. Jr.en_US
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-4157212439741131/en_US
dc.date.sdate1998-07-20en_US
dc.date.rdate1997-04-24
dc.date.adate1997-04-24en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record