Willingness to Pay for Alternative Programs to Improve Water Quality in the Chesapeake Bay
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The results from an attribute based choice experiment survey indicate that individuals value process and that they have a higher value for water quality improvement processes that include positive externalities such as increasing oyster populations and planting acres of tall grasses. The results also imply that the new water quality program will crowd out a small portion of private donations to charitable organizations. For example, a $1 tax increase for a new water quality program would crowd out approximately $0.02 of private donations to Chesapeake Bay organizations. Finally, results from a contingent valuation exercise suggest that oyster consumers are willing to pay a significant premium for ecolabeled oysters. Specifically, consumers are willing to pay a 58% premium for half-shell oysters.
- Masters Theses