The Pamplin College of Business generates high quality applied and theoretical research that supports superior teaching and business applications. Graduates of the Pamplin College, applying their analytical and decision making skills, help businesses create solutions, enhancing their competitiveness in the global business environment and improving the lives of their families and society.

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  • A How-to on Improving Profitable Sales 

    Feiretag, Howard (Hotel Management, Feb. 2012, 2012-02-01)
    No question about it: we leave it up to the sales folks to bring in the business to build sales for a property. However, to what extent are the sales being brought in the most profitable?
  • Fundamentals of Business 

    Skripak, Stephen J. (Virginia Tech, 2016-05)
    Questions? Comments? Did you adopt this book? Please contact the project manager at
    Share and find ancillary resources for this book at:

    The Presenter's Paradox 

    Weaver, K.; Garcia, S. M.; Schwarz, N. (University of Chicago Press, 2012-10)
    This analysis introduces the Presenter's Paradox. Robust findings in impression formation demonstrate that perceivers' judgments show a weighted averaging pattern, which results in less favorable evaluations when mildly ...
  • Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers 

    Monga, A.; Bagchi, R. (University of Chicago Press, 2012-06)
    Quantitative changes may be conveyed to consumers using small units (e. g., change in delivery time from 7 to 21 days) or large units (1-3 weeks). Numerosity research suggests that changes are magnified by small (vs. large) ...
  • Stock market openings: Experience of emerging economies 

    Kim, E. H.; Singal, V. (University of Chicago Press, 2000-01)
    This article is an exploratory examination of the benefits and risks associated with opening of stock markets. Specifically, we estimate changes in the level and volatility of stock returns, inflation, and exchange rates ...
  • Affective Influences on Evaluative Processing 

    Herr, P. M.; Page, C. M.; Pfeiffer, B. E.; Davis, D. F. (University of Chicago Press, 2012-02)
    The past three decades have seen considerable debate about affect's influence on judgment. In three experiments, following manipulations of incidental, integral, and cognitively based affect, positive affect results in ...
  • The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism 

    Bagchi, R.; Cheema, A. (University of Chicago Press, 2013-02)
    The authors investigate the effect of red backgrounds on willingness-to-pay in auctions and negotiations. Data from eBay auctions and the lab show that a red (vs. blue) background elicits higher bid jumps. By contrast, red ...
  • $29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions 

    Bagchi, R.; Davis, D. F. (University of Chicago Press, 2012-06)
    When consumers consider a package (multi- item) price, which presentation order is more appealing, price first ($29 for 70 items) or item quantity first (70 items for $29)? Will this depend on package size (larger [70 ...
  • Is time-series-based predictability evident in real time? 

    Cooper, M.; Gulen, H. (University of Chicago Press, 2006-05)
    We show that out-of-sample tests used in the timeseries predictability literature may suffer from test size problems related to the common practice of exogenous specification of critical parameters, such as the choice of ...
  • Foreign currency - Denominated debt: An empirical examination 

    Kedia, S.; Mozumdar, A. (University of Chicago Press, 2003-10)
    We examine the determinants of debt issuance in 10 major currencies by large U. S. firms. Using the fraction of foreign subsidiaries and tests exploiting the disaggregated nature of our data, we find strong evidence that ...
  • Spline function smooth support vector machine for classification 

    Yuan, Y. B.; Fan, W. G.; Pu, D. M. (American Institute of Mathematical Sciences, 2007-08)
    This paper presents a duality theory for solving concave minimization problem and nonconvex quadratic programming problem subjected to nonlinear inequality constraints. By use of the canonical dual transformation developed ...
  • General open and closed queueing networks with blocking: A unified framework for approximation 

    Vroblefski, M.; Ramesh, R.; Zionts, S. (INFORMS, 2000)
    In this paper, we develop a unified framework for approximating open and closed queueing networks under any general blocking protocol by extending and generalizing the approximation algorithm for open tandem queues under ...
  • Controlling the conflict-of-interest in management buyouts 

    Easterwood, J. C.; Singer, R. F.; Seth, A.; Lang, D. F. (MIT Press, 1994-08)
    A controversial aspect of the management buyouts that were popular throughout the 1980s is the potential for a conflict of interest to arise when a manager bids to acquire the firm he manages. This study examines 184 ...
  • Pamplin in College of Business Annual Report 2009-2010 

    Pamplin College of Business (Pamplin College of Business, 2010)