Virginia Tech
    • Log in
    View Item 
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Masters Theses
    • View Item
    •   VTechWorks Home
    • ETDs: Virginia Tech Electronic Theses and Dissertations
    • Masters Theses
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Gray Matters: Aging in the Age of #grannyhair

    Thumbnail
    View/Open
    Giles_SE_T_2017.pdf (2.340Mb)
    Downloads: 795
    Supporting documents (408.2Kb)
    Downloads: 63
    Date
    2017-05-31
    Author
    Giles, Sarah Elizabeth Tally
    Metadata
    Show full item record
    Abstract
    Drawing on previous literature in cultural gerontology, ageism and age relations, and cultural appropriation this study analyzes the recent grannyhair trend on instagram. Recently, younger women have been coloring their hair combinations of white, silver, and gray and posting images of their style on instagram with the #grannyhair designation. In this study we use an intersectional approach to age and gender relations to explore this phenomenon. Previous studies show that women's behaviors and presentations of aging are policed by cultural standards of age-appropriate appearance and performance, particularly in regards to their hair. Qualitative content analysis of #grannyhair images are examined to assess the extent of age-based stereotypes and policing of age-appropriate behavior and appearance. This study found that instagram users engaged in this trend did not challenge age relations. Rather, boundaries of age-appropriate behaviors enacted in the #grannyhair trend are largely set by younger users. The ways in which young users utilize ageist stereotypes as a way to emphasize the contrast between their stylistic choices and their status as young attractive women framed the #grannyhair trend as one of appropriation. That is, young women adopted gray, white, and silver hair as a cultural symbol and changed its original meaning as a marker of old age. Conversations among both young and old instagram users echoing previous literature that details the contentious relationships old women have with their aging bodies, and hair specifically.
    URI
    http://hdl.handle.net/10919/77878
    Collections
    • Masters Theses [21544]

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us
     

     

    VTechWorks

    AboutPoliciesHelp

    Browse

    All of VTechWorksCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Log inRegister

    Statistics

    View Usage Statistics

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us