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This study examined the role of attention in goal setting theory, using techniques adapted from selective attention research. Specifically, it explored activation and suppression of goal related information in the presence of two conflicting assigned goals. Pre vs. post goal completion and goal commitment were examined as moderators of these attentional effects. In addition, exploratory analyses looked at the impact of individual differences on attention (goal preference & action-state orientation). Analyses were conducted using three-level hierarchical linear modeling (HLM), where repeated measures occur within trials, which are nested within individuals. In general, results failed to support the hypotheses. However, weak support was found for attentional effects when commitment was also taken into consideration. Further, while commitment was not found to have the strong moderating influence on attention that was hypothesized, there is some evidence for its overall importance to the attentional mechanism of the goal/performance relationship.