There is a fine line between the "simple" and the "simplistic". The simple such as the plain, the pure, and the truthful holds a complexity within, which is extremely hard to obtain. It ultimately results in beauty. The simplistic embodies nothing more than obviousness and boredom. My aim is to strive for simple beauty.
Concerning objects and architecture, to simplify means to reduce by eliminating the superficial and the superfluous, to unmask what is essential. Quality materials and craftsmanship are prerequisites. In combination with the accuracy of the design they help to attain the desired result which speaks of precision and clarity.