The Behavior of Technology Suppliers in the Presence of Network Externalities

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dc.contributor.authorYousef-Sibdari, Soheilen
dc.contributor.committeechairGiles, Robert H. Jr.en
dc.contributor.departmentEconomicsen
dc.date.accessioned2014-03-14T20:46:43Zen
dc.date.adate2001-10-24en
dc.date.available2014-03-14T20:46:43Zen
dc.date.issued2001-05-20en
dc.date.rdate2011-07-06en
dc.date.sdate2001-10-16en
dc.description.abstractThis study surveys the theoretical literature dealing with the behavior of technology suppliers in the presence of network externalities with a focus on economies of compatibility setting and promotional pricing. Positive network externalities arise when a good is more valuable to a user because more users adopt the same good or compatible ones. There are two issues with network externalities: demand side and supply side. This paper focuses on the supply side, and it relates the way that technologies are chosen and promoted. On the supply side, product compatibility choice, technology sponsorship, penetration pricing, and product pre-announcement are the competing strategies of firms operating in a market with network externalities. Among these strategies, compatibility choice decisions and promotional pricing are presented in the two different subsections, which follows.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-10162001-155423en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-10162001-155423/en
dc.identifier.urihttp://hdl.handle.net/10919/35399en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartSoheil.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectTechnology Suppliersen
dc.subjectNetwork Externalitiesen
dc.subjectInformation Goodsen
dc.subjectMicroeconomics Theoryen
dc.subjectIndustrial Organizationen
dc.titleThe Behavior of Technology Suppliers in the Presence of Network Externalitiesen
dc.typeThesisen
thesis.degree.disciplineEconomicsen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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