Measurement and evaluation of alternative planning strategies

Abstract

Strategic Planning is a function practiced by most public and private sector organizations. Most managers are familiar with the concept of strategic planning and associated processes. There has been some research in the field of management focusing on the alternatives to strategic planning approach. "Management by groping along" is one such approach. The "Management by groping along" strategy attempts to make an organization capable of adapting, responding and, allocating resources and focusing energies.

The purpose of this research was to empirically test the existence and viability of an alternative planning strategy and to provide experimental results. Some of the outputs of this research are: a set of indicators for the strategy "management by groping along" and an analysis of the performance difference between "management by groping along" and strategic planning approaches.