CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs

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dc.contributor.authorCrighton, Lindsayen
dc.contributor.committeechairTedesco, John C.en
dc.contributor.committeememberHolloway, Rachel L.en
dc.contributor.committeememberChen, Yi-Chun Yvonnesen
dc.contributor.departmentCommunication Studiesen
dc.date.accessioned2017-04-04T19:50:51Zen
dc.date.adate2011-06-01en
dc.date.available2017-04-04T19:50:51Zen
dc.date.issued2011-04-26en
dc.date.rdate2016-09-27en
dc.date.sdate2011-05-09en
dc.description.abstractThis study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to prime young voters about political candidates. Finally, political party affiliation was found to significantly influence the findings of this study while gender and political cynicism did not. Theoretical implications and areas of future research in celebrity and politics are discussed.en
dc.description.degreeMaster of Artsen
dc.identifier.otheretd-05092011-160518en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-05092011-160518/en
dc.identifier.urihttp://hdl.handle.net/10919/76998en
dc.language.isoen_USen
dc.publisherVirginia Techen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectCarly Fiorinaen
dc.subjectCelebrity CEOsen
dc.subjectpriming theoryen
dc.subjectpolitical cynicismen
dc.titleCEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOsen
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineCommunication Studiesen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Artsen

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