Promoting Behavioral Change Using Text Messages: A Case Study of Blackberry Farmers in Ecuador

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dc.contributor.authorCarriĆ³n-Yaguana, Vanessa D.en
dc.contributor.authorAlwang, Jeffrey R.en
dc.contributor.authorBarrera, Victor H.en
dc.contributor.departmentAgricultural and Applied Economicsen
dc.coverage.countryEcuadoren
dc.date.accessioned2021-01-13T19:52:35Zen
dc.date.available2021-01-13T19:52:35Zen
dc.date.issued2020-08en
dc.date.updated2021-01-13T19:52:31Zen
dc.description.abstractThis study measures the effect of text message receipt on behavioral change by Ecuadorean blackberry farmers. We examine whether text messages affect knowledge about specific technologies or serve as reminders to farmers to employ practices as part of their crop management strategy. Drawing from well-known theories of behavioral change, we identify pathways relevant to technology adoption. We then describe results from a randomized experiment and measure the impact of the intervention through these pathways. Results suggest that in the blackberry context, timely text messages remind farmers about recommended practices and increase adoption. Effects on knowledge enhancement are not significant.en
dc.description.versionPublished versionen
dc.format.extentPages 398-419en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1017/aae.2020.7en
dc.identifier.eissn2056-7405en
dc.identifier.issn1074-0708en
dc.identifier.issue3en
dc.identifier.orcidAlwang, Jeffrey [0000-0002-2950-8516]en
dc.identifier.urihttp://hdl.handle.net/10919/101882en
dc.identifier.volume52en
dc.language.isoenen
dc.publisherCambridge University Pressen
dc.rightsCreative Commons Attribution 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subject1402 Applied Economicsen
dc.subject1503 Business and Managementen
dc.titlePromoting Behavioral Change Using Text Messages: A Case Study of Blackberry Farmers in Ecuadoren
dc.title.serialJournal of Agricultural and Applied Economicsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural & Applied Economicsen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen
pubs.organisational-group/Virginia Techen

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