Conservation Behavior Outcomes and Drivers of Participation in a Conservation Research Program on Private Lands

Private lands encompass over half of the continental United States and serve as critical habitat for the majority of federally threatened and endangered species. Despite the importance of private lands for conservation, they remain understudied by conservation scientists. Conservation research programs that study private lands biodiversity not only help to fill this research gap but may also contribute more broadly to private lands conservation by influencing the conservation behaviors of individuals that participate in the program. However, little is known about how conservation behavior outcomes may differ across varying levels of participation in a program and what factors may influence this conservation behavior change. This thesis focuses specifically on conservation behavior outcomes associated with participation in a conservation research program and participants' perceived impact on conservation behaviors. For my first chapter, I interviewed private landowners that had provided property access to the Smithsonian conservation research program, Virginia Working Landscapes (VWL), between 2010 and 2020. We found that landowners perceived their participation in VWL influenced their conservation behaviors across multiple categories; yet, land stewardship behaviors were more commonly positively influenced than social environmentalism or environmental citizenship behaviors. Landowners also reported that various aspects of the program including program events, on-site interactions with staff and citizen scientists, and landowner reports had the strongest influence on their engagement in conservation behaviors, while other aspects such as program newsletters and annual reports influenced their engagement in conservation behaviors to a lesser degree. For my second chapter, I surveyed citizen scientists and non-citizen scientists that were associated with VWL between 2010 and 2020. VWL citizen scientists had significantly higher perceived impacts of the program on their engagement in conservation behaviors compared to non-citizen scientists. The strongest predictors of respondents' perceptions of VWL's impact on their conservation behaviors include participation as a citizen scientist, program-related normative beliefs, attendance at program events, and reading program newsletters, while characteristics of the participants (i.e. demographics, actual behavioral control, personal norms, environmental attitude) were not predictive of perceptions of impact. Findings from this thesis can inform efforts to influence program participants' conservation behaviors. In particular, program managers may increase conservation outcomes through incorporating citizen science opportunities; fostering direct interactions between landowners, citizen scientists, researchers, and peers; training citizen scientists in effective science communication skills; and tailoring program communications to specific target audiences.