An espoused cultural perspective to understand continued intention to use mobile applications: a four-country study of mobile social media application usability

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dc.contributor.authorHoehle, Hartmuten
dc.contributor.authorZhang, Xiaojunen
dc.contributor.authorVenkatesh, Viswanathen
dc.date.accessioned2022-05-23T14:38:59Zen
dc.date.available2022-05-23T14:38:59Zen
dc.date.issued2015-05-01en
dc.date.updated2022-05-09T04:34:32Zen
dc.description.abstractAs most mobile applications are tailored for worldwide consumption, it is a significant challenge to develop applications that satisfy individuals with various cultural backgrounds. To address this issue, we drew on a recently developed conceptualization and associated instrument of mobile application usability to develop a model examining the impact of mobile social media application usability on continued intention to use. Drawing on Hofstede's five cultural values, we incorporated espoused cultural values of masculinity/femininity, individualism/collectivism, power distance, uncertainty avoidance, and long-term orientation into our model as moderators. To test the model, we collected data from 1,844 consumers in four countries - the U.S., Germany, China, and India - who use mobile social media applications on their smartphones. The results provided support for the role of espoused national cultural values in moderating the impact of mobile social media application usability on continued intention to use and the model, with espoused cultural values explaining significantly more variance in continued intention to use (i.e., 38%) than the main effects-only model (i.e., 19%). Interestingly, our results demonstrated that culture at the national level did not play a significant role in affecting the relationship between usability constructs and continued intention to use, thus underscoring the importance of espoused culture.en
dc.description.notesSource info: HKUST Business School Research Paper No. 2021-043en
dc.description.versionAccepted versionen
dc.format.extentPages 337-359en
dc.format.extent23 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1057/ejis.2014.43en
dc.identifier.eissn1476-9344en
dc.identifier.issn0960-085Xen
dc.identifier.issue3en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110140en
dc.identifier.volume24en
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000354420800008&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectcultureen
dc.subjectespoused national cultureen
dc.subjectmobile social media applicationsen
dc.subjectcontinued intention to useen
dc.subjectINFORMATION-TECHNOLOGYen
dc.subjectDECISION-MAKINGen
dc.subjectLAW-ENFORCEMENTen
dc.subjectUNIFIED THEORYen
dc.subjectWEBen
dc.subjectACCEPTANCEen
dc.subjectSYSTEMSen
dc.subjectADOPTIONen
dc.subjectVALUESen
dc.subjectSTRATEGIESen
dc.titleAn espoused cultural perspective to understand continued intention to use mobile applications: a four-country study of mobile social media application usabilityen
dc.title.serialEuropean Journal of Information Systemsen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dc.type.otherJournalen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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