Profile Analysis of Regional Variations Among Virginia Winery Visitors

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dc.contributor.authorAdams, Christopher Blaineen
dc.contributor.committeechairGrossman, Lawrence S.en
dc.contributor.committeememberCampbell, James B. Jr.en
dc.contributor.committeememberUysal, Muzaffer S.en
dc.contributor.departmentGeographyen
dc.date.accessioned2014-03-14T20:42:54Zen
dc.date.adate2001-08-07en
dc.date.available2014-03-14T20:42:54Zen
dc.date.issued2001-06-11en
dc.date.rdate2002-08-07en
dc.date.sdate2001-08-07en
dc.description.abstractThis research is concerned with examining market segments and regional variations associated with winery visitors in the state of Virginia. The tourism literature published by the state of Virginia for wineries indicates that there are five wine regions. In this research, data were collected from interviews conducted at wineries in each of the five wine regions. The first phase of analysis sought to create market segments using a factor-cluster approach. Segments were created using cluster analysis and multiple discriminant analysis. Three distinct market segments based on benefits sought by the visitor emerged from these data. Regional variations were examined in the second part of this study. The data were classified into individual regions based on the locations of the wineries examined. Distinct differences in the regional profiles were revealed. Weak significant relationships among the segments and regions were also revealed through analysis indicating a spatial component to the segments. This research proposes the use of three regions for market research purposes, while retaining the five existing regions for promoting an organized structure to visiting wineries in the state.en
dc.description.degreeMaster of Scienceen
dc.identifier.otheretd-08072001-114625en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-08072001-114625/en
dc.identifier.urihttp://hdl.handle.net/10919/34397en
dc.publisherVirginia Techen
dc.relation.haspartBlaineAdamsThesis.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectrecreationen
dc.subjectregional variationen
dc.subjectVirginiaen
dc.subjectwineen
dc.subjectdata analysisen
dc.subjectsegmentation analysisen
dc.subjecttourismen
dc.titleProfile Analysis of Regional Variations Among Virginia Winery Visitorsen
dc.typeThesisen
thesis.degree.disciplineGeographyen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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