dc.contributor.author	Greene, Sarah Marsden	en
dc.contributor.committeechair	Hammett, A. L. (Tom)	en
dc.contributor.committeemember	Ifju, Geza	en
dc.contributor.committeemember	Kant, Shashi	en
dc.contributor.committeemember	Araman, Philip A.	en
dc.contributor.committeemember	Bush, Robert J.	en
dc.contributor.department	Wood Science and Forest Products	en
dc.date.accessioned	2014-03-14T20:51:00Z	en
dc.date.adate	1998-03-06	en
dc.date.available	2014-03-14T20:51:00Z	en
dc.date.issued	1998-01-30	en
dc.date.rdate	1998-03-06	en
dc.date.sdate	1998-01-30	en
dc.description.abstract	Non-timber forest products (NTFPs) are important in rural southwest Virginia as a source of household sustenance and supplemental income. The trade in NTFPs from this region is centuries old and now helps supply growing worldwide demands. Although marketing is a vital part of optimizing the value of these products, it has been ignored in rural natural resource development. This research analyzes marketing systems for selected NTFPs in southwest Virginia by describing marketing chains, interpreting data on important marketing elements, and comparing results within and between different groups of NTFPs. Product categories selected for emphasis are crafts (grapevine wreaths, baskets, furniture, and birdhouses), medicinal and herbal products, specialty wood products (musical instruments), and edible forest products. This qualitative, exploratory study utilizes direct interviews with fifty market players at various levels in marketing chains. Results provide information on NTFP products, value addition, market outlets, pricing, promotion, distribution, and marketing chains. Hundreds of people are involved with the NTFP trade in southwest Virginia and marketing can help ameliorate negative effects of job scarcity. The greatest opportunity for local level marketing exists for market players of crafts and specialty wood products. Medicinal and herbal products are the only category which very little local value addition takes place within the region and as a result, market players have minimal control over marketing. Edible forest products are not marketed but are collected only for consumption in the household. Several opportunities for marketing include improving market access for crafts and specialty wood products, increasing production through cultivation for medicinal and herbal products, and developing capacity for edible product cultivation.	en
dc.description.degree	Master of Science	en
dc.identifier.other	etd-1698-13636	en
dc.identifier.sourceurl	http://scholar.lib.vt.edu/theses/available/etd-1698-13636/	en
dc.identifier.uri	http://hdl.handle.net/10919/36523	en
dc.publisher	Virginia Tech	en
dc.relation.haspart	ch10_vita.pdf	en
dc.relation.haspart	ch1_ch4.pdf	en
dc.relation.haspart	ch5.pdf	en
dc.relation.haspart	ch6.pdf	en
dc.relation.haspart	ch7.pdf	en
dc.relation.haspart	ch8_ch9.pdf	en
dc.relation.haspart	contents.pdf	en
dc.relation.haspart	titleabst.pdf	en
dc.rights	In Copyright	en
dc.rights.uri	http://rightsstatements.org/vocab/InC/1.0/	en
dc.subject	medicinal	en
dc.subject	craft	en
dc.subject	Appalachia	en
dc.subject	southwest Virginia	en
dc.subject	marketing	en
dc.subject	non-timber forest products	en
dc.subject	herbal	en
dc.subject	specialty wood	en
dc.subject	edible	en
dc.title	Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products	en
dc.type	Thesis	en
thesis.degree.discipline	Wood Science and Forest Products	en
thesis.degree.grantor	Virginia Polytechnic Institute and State University	en
thesis.degree.level	masters	en
thesis.degree.name	Master of Science	en

Non-Timber Forest Products Marketing Systems and Market Players in Southwest Virginia: A Case Study of Craft, Medicinal and Herbal, Specialty Wood, and Edible Forest Products

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