Breast cancer early detection: A test using hairstylists to promote mammography among women at risk

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dc.contributor.authorBroyden, Robert R.en
dc.contributor.committeechairHowze, Elizabeth H.en
dc.contributor.committeememberSouthard, Douglas R.en
dc.contributor.committeememberImpara, James C.en
dc.contributor.departmentHealth and Physical Educationen
dc.date.accessioned2014-03-14T21:31:07Zen
dc.date.adate2009-03-12en
dc.date.available2014-03-14T21:31:07Zen
dc.date.issued1990-08-14en
dc.date.rdate2009-03-12en
dc.date.sdate2009-03-12en
dc.description.abstractAn educational intervention designed to promote the use of mammography among women at risk of developing breast cancer was conducted in Blacksburg, Virginia in the spring of 1989. The intervention employed the theories of planned behavior and diffusion to raise women's intention to seek a mammogram. The study employed a posttest-only control group design and was delivered at a hairstyling salon. Eight hairstylists were trained to promote mammography as a breast cancer early detection method and to provide educational materials about the importance of early detection and the advantages of mammography. Eighty-seven women (35 or older), were subjects in the study. At follow-up, independent t-tests showed that women randomly assigned to the experimental group (n=43) had higher breast cancer early detection knowledge scores (p=O.03), stronger belief scores about their control over obtaining a mammogram (p=O.03), and higher behavioral intention scores to seek a mammogram appointment Cp<O.OOl) than controls (n=44). Direct benefits for the experimental group were an increased awareness about the risks of developing breast cancer, a stronger perception of affordability of mammography, and a stronger perception of their ability to fit a mammogram into their schedule. The results of the intervention show that hairstylists trained as lay health educators may be valuable change agents in promoting breast cancer early detection in community educational interventions focusing on mammography.en
dc.description.degreeMaster of Scienceen
dc.format.extentviii, 108 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-03122009-040613en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-03122009-040613/en
dc.identifier.urihttp://hdl.handle.net/10919/41459en
dc.language.isoenen
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1990.B766.pdfen
dc.relation.isformatofOCLC# 23526890en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1990.B766en
dc.subject.lcshBreast -- Canceren
dc.subject.lcshBreast -- Radiographyen
dc.titleBreast cancer early detection: A test using hairstylists to promote mammography among women at risken
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineHealth and Physical Educationen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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