Strategic Use of Audience Response Systems for Extension Programming Impact Evaluation

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dc.contributor.authorMorgan, Kimberly L.en
dc.contributor.authorMaples, McKenzieen
dc.contributor.departmentAgricultural and Applied Economicsen
dc.date.accessioned2019-01-20T23:50:57Zen
dc.date.available2019-01-20T23:50:57Zen
dc.date.issued2015-07en
dc.date.updated2019-01-20T23:50:56Zen
dc.description.abstractAudience response systems (ARS) are an increasingly popular tool used to deliver curricula and educational content across diverse, heterogeneous audiences while providing instant data on learner understanding. Given the increasing pressure to assess Cooperative Extension Service (CES) program impact on audiences across a widening scope of demographics, geography, agricultural experience, and education with limited time and human resources, ARS may offer a viable solution. In this paper, audience responses from a targeted Extension program reaching 204 agricultural producers are presented. Improved strategies for ARS applications in Extension program assessment are suggested.en
dc.description.versionPublished versionen
dc.format.extentPages 51-65en
dc.format.mimetypeapplication/pdfen
dc.identifier.issue1en
dc.identifier.urihttp://hdl.handle.net/10919/86790en
dc.identifier.volume46en
dc.language.isoenen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject1505 Marketingen
dc.subject1507 Transportation And Freight Servicesen
dc.titleStrategic Use of Audience Response Systems for Extension Programming Impact Evaluationen
dc.title.serialJournal of Food Distribution Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2015-01-01en
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural & Applied Economicsen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen

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