Administrator’s Perspectives on the Environmental Factors Facing Cooperative Extension

Extension is a complex organization with a mission to deliver research from the Land-Grant University to all U.S. communities. Extension administrator perspectives of the environmental factor changes that are facing the organization were investigated in this qualitative study to inform the direction for organization adaptation. Extension needs to respond to: shifts in funding and clientele demographics. Organization adaptation can cause long-term stakeholders to fear loss and therefore can act against the organization. Administrators need to be responsive to traditional stakeholder concerns to reduce shifting focus friction and achieve organization adaptation, and further survival.