Societal food-related values as reflected in magazine advertisements: a content analysis 1933-1983

dc.contributor.authorMerrell, Mindy A.en
dc.contributor.departmentHousing, Interior Design, and Resource Managementen
dc.date.accessioned2014-03-14T21:39:43Zen
dc.date.adate2010-07-07en
dc.date.available2014-03-14T21:39:43Zen
dc.date.issued1985en
dc.date.rdate2010-07-07en
dc.date.sdate2010-07-07en
dc.description.abstractA common goal of the home manager is to provide nourishing, pleasing food for the family which complies with the budget, time, energy, and knowledge constraints of the home manager. Since values govern behavior, the study of them is necessary for understanding the motivations behind food choices. The purpose of this study was to determine trends and the changes in the hierarchical ranking of selected food-related values as reflected in magazine food advertisements from 1933 through 1983. The four selected values: convenience, health, economy, and pleasure were derived from the four major meal management goals. Using the method of content analysis, food advertisements in the magazine <u>Good Housekeeping</u> were analyzed. The sample was delimited to the full and half page food advertisements contained in a random selection of 2 issues from each odd year for a total sample size of 52 issues. In terms of frequency, the verbal themes of the advertisements were analyzed for the expression of the four selected values toward food as either primary or secondary messages. On the basis of this study, content analysis of magazine food advertisements to determine trends in societal values toward food seemed valid. The results supported the hypothesis that the hierarchy of values changes over time. However, the value of pleasure consistently ranked the highest as the other values changed in the hierarchy. Many of the trends in the values hierarchy seemed to correspond with societal trends during the selected time period.en
dc.description.degreeMaster of Scienceen
dc.format.extentvi, 76 leavesen
dc.format.mediumBTDen
dc.format.mimetypeapplication/pdfen
dc.identifier.otheretd-07072010-020401en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-07072010-020401/en
dc.identifier.urihttp://hdl.handle.net/10919/43575en
dc.publisherVirginia Techen
dc.relation.haspartLD5655.V855_1985.M477.pdfen
dc.relation.isformatofOCLC# 12627274en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subject.lccLD5655.V855 1985.M477en
dc.subject.lcshAdvertising, Magazine -- Social aspects -- United Statesen
dc.subject.lcshFood habitsen
dc.subject.lcshSocial changeen
dc.titleSocietal food-related values as reflected in magazine advertisements: a content analysis 1933-1983en
dc.typeThesisen
dc.type.dcmitypeTexten
thesis.degree.disciplineHousing, Interior Design, and Resource Managementen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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