Factors Influencing the Faculty Adoption of Web Media Objects: Identification and Recommendations

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dc.contributor.authorJohnson, Kayenda T.en
dc.contributor.committeechairWilliges, Robert C.en
dc.contributor.committeememberScales, Glenda R.en
dc.contributor.committeememberSmith-Jackson, Tonya L.en
dc.contributor.departmentIndustrial and Systems Engineeringen
dc.date.accessioned2014-03-14T20:32:14Zen
dc.date.adate2002-03-12en
dc.date.available2014-03-14T20:32:14Zen
dc.date.issued2001-12-19en
dc.date.rdate2003-03-12en
dc.date.sdate2002-02-28en
dc.description.abstractThe current and increasing advances in computer technology has afforded more ubiquitous use of multimedia design for information presentation. This research addresses university faculty's use of web media objects: text, images/graphics, animation, audio and video (Oracle, Inc., 1996) for their course instruction. The framework used to assess the inclusion of web media objects in university course instruction was Rogers' (1995) Diffusion of Innovations model. The innovation was the inclusion of web media objects into university course instruction. The innovation was diffused through a faculty development workshop. It was determined that three factors influenced a faculty member's decision to adopt and implement the innovation: technology, pedagogy, and presentation style. Quantitative, qualitative, and observational data were used to draw conclusions about the influential factors associated with adoption of the innovation. This research resulted in a number of pertinent outcomes. Those outcomes included: information regarding faculty members' perceptions towards the innovation adoption, adoption barriers and general lessons learned, potential design guidelines for advanced multimedia training developers and training support systems, and recommendations for improving the adoption of web media objects for university course instruction. Results revealed that innovation characteristics: compatibility, trialability, relative advantage and observabilty are most important to consider for the adoption of web media objects for university course instruction. Discussion includes recommendations for improving faculty perception regarding these innovation characteristics and other related issues.en
dc.description.degreeMaster of Scienceen
dc.identifier.otheretd-02282002-172446en
dc.identifier.sourceurlhttp://scholar.lib.vt.edu/theses/available/etd-02282002-172446/en
dc.identifier.urihttp://hdl.handle.net/10919/31373en
dc.publisherVirginia Techen
dc.relation.haspartKTJohnsonThesis.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectPresentation Styleen
dc.subjectPedagogyen
dc.subjectWeb Media Objectsen
dc.subjectTechnologyen
dc.subjectAdoptionen
dc.subjectDiffusion of Innovationsen
dc.subjectHuman Computer Interactionen
dc.subjectPresentation Styleen
dc.subjectPedagogyen
dc.subjectWeb Media Objectsen
dc.subjectTechnologyen
dc.subjectAdoptionen
dc.subjectDiffusion of Innovationsen
dc.subjectHuman Computer Interactionen
dc.titleFactors Influencing the Faculty Adoption of Web Media Objects: Identification and Recommendationsen
dc.typeThesisen
thesis.degree.disciplineIndustrial and Systems Engineeringen
thesis.degree.grantorVirginia Polytechnic Institute and State Universityen
thesis.degree.levelmastersen
thesis.degree.nameMaster of Scienceen

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