User compensation as a data breach recovery action: a methodological replication and investigation of generalizability based on the Home Depot breach

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dc.contributor.authorHoehle, Hartmuten
dc.contributor.authorWei, Jiaen
dc.contributor.authorSchuetz, Sebastianen
dc.contributor.authorVenkatesh, Viswanathen
dc.date.accessioned2022-05-27T12:11:47Zen
dc.date.available2022-05-27T12:11:47Zen
dc.date.issued2021-02-26en
dc.date.updated2022-05-09T01:34:24Zen
dc.description.abstractPurpose: In the aftermath of data breaches, many firms offer compensation to affected customers to recover from damaged customer sentiments. To understand the effectiveness of such compensation offerings, Goode et al. (2017) examined the effects of compensation offered by Sony following the PlayStation Network breach in 2011. Although Goode et al. (2017) present key insights on data breach compensation, it is unclear whether their findings generalize beyond the context of subscription-based gaming platforms whose customers are young and experience substantial switching costs. To address this issue, we conducted a methodological replication in a retail context with low switching costs. Design/methodology/approach: In our replication, we examine the effects of compensation offered by Home Depot in the aftermath of its data breach in 2014. Home Depot is the largest home improvement retailer in the US and presents a substantially different context. Data were collected from 901 participants using surveys. Findings: Our results were consistent with the original study. We found that in retail breaches, effective compensation needs to meet customers' expectations because overcompensation or undercompensation leads to negative outcomes, such as decreased repurchase intention. Originality/value: Our study provides insights into the effectiveness of compensation in the retail context and confirms the findings of Goode et al. (2017).en
dc.description.notesSource info: Hoehle, H., Wei, J., Schuetz, S., and Venkatesh, V. “User Compensation as a Data Breach recovery Action: A Methodological Replication and Investigation of Generalizability Based on the Home Depot Breach,” Internet Research (31:3), 2021, 765-781. https://doi.org/10.1108/intr-02-2020-0105en
dc.description.versionAccepted versionen
dc.format.extentPages 765-781en
dc.format.extent17 page(s)en
dc.format.mimetypeapplication/pdfen
dc.identifier.doihttps://doi.org/10.1108/INTR-02-2020-0105en
dc.identifier.issn1066-2243en
dc.identifier.issue3en
dc.identifier.orcidVenkatesh, Viswanath [0000-0001-8473-376X]en
dc.identifier.urihttp://hdl.handle.net/10919/110357en
dc.identifier.volume31en
dc.language.isoenen
dc.publisherEmeralden
dc.relation.urihttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000623332900001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=930d57c9ac61a043676db62af60056c1en
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectBusinessen
dc.subjectBusiness & Economicsen
dc.subjectCompensationen
dc.subjectComputer Scienceen
dc.subjectComputer Science, Information Systemsen
dc.subjectData breachen
dc.subjectGeneralizabilityen
dc.subjectHome Depoten
dc.subjectMethodological replicationen
dc.titleUser compensation as a data breach recovery action: a methodological replication and investigation of generalizability based on the Home Depot breachen
dc.title.serialInternet Researchen
dc.typeArticle - Refereeden
dc.type.dcmitypeTexten
dc.type.otherArticleen
dcterms.dateAccepted2021-01-25en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Pamplin College of Businessen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/Business Information Technologyen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Pamplin College of Business/PCOB T&R Facultyen

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