Are US consumers willing to pay a premium for bee-friendly beef?

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dc.contributor.authorLarochelle, Catherineen
dc.contributor.authorChishimba, Elizabethen
dc.coverage.countryUnited Statesen
dc.date.accessioned2023-01-23T17:15:43Zen
dc.date.available2023-01-23T17:15:43Zen
dc.date.issued2022-08-01en
dc.date.updated2023-01-23T16:16:42Zen
dc.description.abstractThe loss in biodiversity has resulted in a decline in bee populations which threatens our food production systems due to the reliance of wild plants and agricultural crops on bee pollination services. Thus, the restoration of pollinator habitats calls for concerted efforts from all actors, including producers, retailers and consumers. This study examines consumer willingness to pay for bee-friendly beef using data from a nationwide choice experiment survey of 2,162 U.S. beef consumers. Using a fully correlated mixed logit regression we show that U.S. beef consumers prefer bee-friendly ground beef compared to conventional ground beef and are willing to pay $1.06 - $2.36 more per pound for bee-friendly ground beef. The willingness to pay value varies depending on whether beef consumers donate or volunteer to an environmental organization, are knowledgeable about pollinator population decline, feel they have a role to play in restoring pollinator populations or if the beef consumer considers the environmental impact of food production when purchasing food. The analysis from this study identifies one incentive that can be used to encourage beef producers to contribute to the restoration of pollinator populations by adopting and maintaining wildflower-enhanced pastures on their ranches.en
dc.description.notesYes, abstract only (Peer reviewed?)en
dc.description.versionPublished versionen
dc.format.mimetypeapplication/pdfen
dc.identifier.orcidLarochelle, Catherine [0000-0001-7655-7380]en
dc.identifier.urihttp://hdl.handle.net/10919/113363en
dc.language.isoenen
dc.publisherAgEconen
dc.relation.urihttps://ageconsearch.umn.edu/record/322492/files/24462.pdfen
dc.rightsIn Copyrighten
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/en
dc.subjectBeef cattleen
dc.subjectConsumersen
dc.subjectBee-friendly practicesen
dc.titleAre US consumers willing to pay a premium for bee-friendly beef?en
dc.typeConference proceedingen
dc.type.dcmitypeTexten
pubs.finish-date2022-08-02en
pubs.organisational-group/Virginia Techen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciencesen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/Agricultural & Applied Economicsen
pubs.organisational-group/Virginia Tech/All T&R Facultyen
pubs.organisational-group/Virginia Tech/Agriculture & Life Sciences/CALS T&R Facultyen
pubs.start-date2022-07-31en

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